Monday 14 December 2015

7 Best Native Ad Networks for Online Publishers

7 Best Platforms for Native Ads by BloggingFunda

What is Native Ads Network?

Native Ads stand for Native advertising and it is a type of an online advertising platform to promote any media.

In online advertising, native ads platform plays a big role to boost traffic, engagement and revenue.

As per The Interactive Advertising Bureau (IAB) found on wikipedia; there are of 6 major categories of Native Ads platforms.

6 categories to differentiate native advertisements:-

  1. In Feed Ad Units
  2. Search Ads
  3. Recommendation Widgets
  4. Promoted Listings
  5. In-Ad (IAB Standard)
  6. Custom / Can't be Contained

Explanation of above 6 categories of native advertisements is as shown in below image:-
6 categories of native advertisements by IAB (The Interactive Advertising Bureau)

6 categories of native advertisements by IAB (The Interactive Advertising Bureau)

6 categories of native advertisements by IAB (The Interactive Advertising Bureau)

7 Best Platforms for Native Ads

We have worked hard to find these 7 best platforms for Native advertisements for publishers to earn after monetizing their content by placing native ads on their blog/websites.
  1. ContentAd
  2. Spoutable
  3. Outbrain
  4. Earnify
  5. Revcontent
  6. Taboola
  7. Ayboll

We are using all these platforms on our different blogs and all are performing well and we are earning too.

So have a close look to understand about each native ad platform:-

ContentAdTurn Content into Revenue

As per, they distributes premium sponsored content that doesn't look or feel like advertising and delivers engaged visitors to websites.

And it is seen that ContentAd, earning is decent. (My Own Earnings)

Why you should use ContentAd?

As per my experience, there are several good reasons to go with ContentAds. If you are still not convinced, look some more points to join:-
  • It is user friendly and easy to understand
  • It offers Fast and simple setup & installation
  • Industry-leading 70% rev share (As per ContentAd)
  • It is offering high paying content
  • It has Responsive, mobile-friendly widgets
  • It has Fully customizable JavaScript & styles that fit to any platform
  • It provides API support
  • There are Multiple payment options you can choose from
Now if you are convinced, you can use this platform to show native ads on your blog/website to earn more money.

Spoutable - The Where To Next Network

As per, it is a premium, additive and endemic way for you to make money while making recommendations of “where to go next” as visitors leave your website.

As per my experience with Spoutable, there are more chances of Click Through Rate, More engagement and more revenue.

Do you know why?

Because it shows native ads while user tries to point to the next tab of the browser.

Outbrain - The Most Trusted Content Discovery Platform

As per Outbrain, they recommend your content on the web's largest and most respected media properties.

It captures your target audience's attention to drive better results for you.

The more interesting your content and the more traffic you drive, the more it will be recommended around the web.

Outbrain Engage - The solution for a modern publisher

If you optimize your content with outbrain and connect with audiences, and create long-term relationships with readers, you will never regret.

Outbrain uses smarter programming to maximizes engagement and delivers higher revenues.

Outbrain Amplify - Reach New Audiences and Outperform the Ordinary

Outbrain recommends your content on the web's largest and most respected media properties.

And it captures your target audience’s attention to drive better results for your business.

Key Features:-

  1. Premium Publishers
  2. Targeted Audience
  3. Better Results for Business
  4. Higher Revenue
  5. More Click-through Rate
  6. Recommend by Outbrain Tag

Earnify - World's first CPA Native Advertising Network

Earnify is famous for its higher paying rates for CPM and CPC. You can give it a try with your blog if you have a huge traffic from USA

As per Earnify,

"Our Widgets Will Earn You More Than Any Other Native Advertising Company You've Ever Tried. Get Onboard Today. Earn More Tomorrow."

Key Features:-

  1. Responsive
  2. Customizable
  3. Multiple Formats
  4. Highest CPM & CPC
  5. Higher Revenue
  6. Smart Algorithms
  7. Advanced Targeting
  8. Direct Relationships
  9. Awesome Backend
  10. Real-time Reporting
  11. Full Control
  12. Net-21 Payment Method

Revcontent - The Fastest Growing Native and Content Recommendation Network

Revcontent is offering high quality sites to its advertisers so that their ads reach to the quality visitors/clients.

They approve only high quality publisher sites for their ads. That is why Revcontent has premium native network in the world.

As per Revcontent relationships are built on trust. Also they believe in people driven technology.

Widget Features:-

  1. User Experience Drive Implementation
  2. Fully Responsive Look
  3. In-stream/Gallery Implementations
  4. Unlimited Customization/API
Last but not the least, the more you dig this platform, the better you will find Revcontent for everything you need for advertising, traffic and revenue.

Taboola - Drive Traffic and Monetize Your Site

Taboola is another bigger space for monetizing your content and their reach is tremendous.  

Taboola has predictive discovery engine to boost traffic, engagement and revenue too.

Taboola recommends editorial and sponsored content across many of the world’s most highly-trafficked sites.

As per Taboola,
"Taboola is the world's leading content discovery platform, serving 300B recommendations to over 750M unique visitors each month on the web's most innovative publisher sites, including NBC, USA Today, The Weather Channel, The Atlantic and Fox Sports."

Reach of Taboola Ads:-

  1. 300 Billion Recommendations Monthly
  2. 750 Million Unique Visitors Monthly
  3. 5M+ Pieces of Content in marketplace

Ayboll - Get More Value From Your Online Content

Just like other Native Ads platforms as mentioned above, Ayboll is another platform to drive traffic, boost engagement and increase revenue of publishers.

As per Ayboll, they enable publishers, bloggers and brands to get more value from their online content without covering it in unseemly banners.

Ayboll's Key Features:-

  1. Easy to use and Install Widget
  2. High performance delivered
  3. Built by Marketers for Marketers
  4. State of the art Reporting System
  5. 2K+ Premium Advertisers
  6. $6 Average ECPM on U.S. Traffic
  7. 100%International Fill Rate
  8. 600+ Publishers Joining Ayboll Daily
  9. Track Result and Revenue

Each of the above native ads platform can help you generate more revenue as a publisher.

And also these can help you for getting more engagement with your content and increased traffic to boost sales.

It’s your turn to choose any platform wisely that works best with your brand’s goals, objectives and budget.

So now, I want to hear from you about which native advertising platform you are going to choose? Are you using any of the above native ads platform? In either case share your views/experiences below in the comments.

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