What is the Best Method
for Keyword-Driven Blogging?
I
don't think that blogging is for everyone
because
"Blogging
is not a technique, but an Art."
Like
any art, the skill cannot be inherited.
It has to be developed within the
one who wants to achieve a place in blogging.
Can
anyone tell me why?
I
will justify the above statement and
question later in this post. For now, let me
ask you one more question: Are you a new blogger? If YES, then, it
is alright. But, if your answer is NO, then…
Do you know about keyword-driven blogging?
And, please, do
not tell me that you really don't know about it.
Let me tell you, frankly, that “keyword-driven blogging” is the most important term in blogging. Your blogging
success totally depends on the way you present your blog.
So, what can you do if you are not
aware of keyword-driven
blogging?
Well,
this is a serious question. If you accept my
suggestion, you will search the net to find out how to become a successful blogger. However, I don't think that you will find any
relevant answer about this term because it was
first used by BloggingFunda -
A Community of Bloggers.
Before
I start writing about the best approach for keyword-driven blogging, you must understand the meaning of the term.
What is Keyword-Driven
Blogging?
You
must remember that every niche of blogging depends on it.
In this post, I
am going to discuss the best method of searching for
keywords. See, the success of your
blogging depends on the keywords you are using. I want to show and explain to you this new term of blogging.
Do
you know why it is not as simple as one
thinks to start a blogging career just by collecting some information on a certain topic
and starting writing?
Because,
"The technique of keyword-driven blogging is a hidden process; it’s time consuming too."
It
requires plenty of time and patience.
Do
you know why I call it a hidden process? That’s
because it works in the background process of search algorithms. I don't think that all bloggers spend plenty of
time searching for in-depth information on micro keywords.
If
you are writing your posts with keyword-driven techniques, then
I am sure you are getting viral organic search traffic. But if you are new to
this, then you are lacking something you
deserve.
So
let's start using this brand-new technique to maximize your search results!
How
do you Increase Your
Visitors with Keyword-Driven Blogging?
As
discussed above, with this technique you
will be increasing your online visitors. In
fact, they will become your repeat visitors
forever.
How?
That’s a multi-million dollar question!
When
you read the amazing answers, or test it on
your blog, then you will note the fantastic results of keyword-driven blogging.
Make sure that you have
plenty of time to search, collect, research, and implement this technique. Those
compiled keywords will surely drive massive traffic towards your blog.
So,
what is keyword-driven blogging, and how do we
use it? Here is a step by step guide:
Search-Engine-Optimized
Keywords
- In
this section, you will learn how you can collect optimized
keywords. You can use the free keyword
finder feature of Google's Keyword
Planner to find out the optimized
keywords for your blog content. This will show you the most searched keywords with their search history. You
can choose from a
given list of keywords according to your current
or future blog topics. There are other free tools to help find optimized
keywords besides Keyword Planner, such as Ubersuggest, Keyword Tool, and many more.
- These
keywords will be based on the topic, or main phrase, of
your blog. The count of keywords may vary from one topic to another, so choose
wisely. In addition, accurate keywords will attract more
visitors.
- Now, I will address the
concept of using search-engine-optimized
keywords while writing your content.
The section below
is going to help you understand how and why to use keywords in a blog.
Online Keywords
- If
you know about keywords and their benefits for
bloggers, then you must know about the concept of online keywords. If you want your blog to get traffic from Google
or other search engines, then you need to
make sure that your blog contains content created around--or with--the right online
keyword. This means that you should be using words that your potential audience is already using while looking for
similar products or services online.
- The
best way to discover these keywords, as proven by thousands of thriving online
businesses, is to use Google's auto-suggested
keywords (search
phrase “Google Auto Suggest”) as a base to create content for your
website, or blog.
- By
creating content around these popular keywords,
you are readily giving great value to your blog visitors. Google will definitely reward your blog with higher rankings, which will increase your traffic.
- These
online keywords are also important if you are running Pay-Per-Click (PPC)
advertising campaigns. You will want to
target your ads based on keywords that users type into
Google.
- The
keywords that you target will bring the right audience to your website. Showing
your ads to people who type the same keywords will
result in a higher click through rate (CTR) and a lower
cost per
click (CPC).
This will convert to higher
conversion rates for your business. As a result, you will spend less money
on advertising and generate a better return on your
investment.
Keyword-Driven Testing
- This is also
known as table-driven testing or action word based testing. It is a software-testing
methodology suitable for both manual and automated testing. This method
separates the documentation of test cases--including
the data to use--from the directions on how to execute test cases.
- Keyword-driven
testing is a type of functional
automation testing.
- We use a table format, usually a spreadsheet, to define keywords or
action words for each planned function.
Long-Tail Keywords
- A combination
of more than two or three words in a search,
or in blogs, is more likely to increase traffic through any search engine. In
other words, long-tail
keywords are longer and more specific keyword phrases that visitors are more likely
to use. These
types of keywords can be highly valuable if
you know how to use them.
Keyword Analysis
- Keyword
Analysis is the initial step and backbone of search-marketing
strategies. If
search marketers understand what queries qualified visitors to their website type into search engines, they can customize their landing pages to increase
conversion rates.
Keyword Phrases
- This
is another form of long-tail keywords. It can help you get a massive amount of visitors
from the web. A keyword phrase is generally two or more words that are used by
advertisers in search engine optimization. They are
also employed by visitors who are using search engines to find
information based on that particular phrase.
- Visitors
use keyword phrases to search for something on the internet.
Keyword phrases that are used in metadata
are no longer frequently in use by search
engines.
Content Keywords
- This is nicely
defined by Google:
- The Content Keywords page lists the
most significant keywords and their variants Google found when crawling your
site. When reviewed along with the Search Queries report and your site's
listing in actual search results for your targeted keywords, it provides
insight into how Google is interpreting the content of your site. The
significance of each keyword reflects how often it's found on your blog pages.
Negative Keywords
- In
pay-per-click
(PPC) advertising, negative keywords prevent your advertisements from
displaying for particular keyword phrases. The process of adding negative
keywords to a paid search account is an important part of the optimization
process. The reason is that it allows you to
eliminate search queries unlikely to convert into a sale. You can find negative keywords
free online with this tool: Negative
Keywords Finder.
Niche Keywords
- This
is another form of long-tail keyword. It helps blogs
to get a huge amount of traffic. It also works to optimize blogs and pay-per-click campaigns for preferred
areas of interest.
Set up Your
Blog Content
- When
you have completed the first phase of collecting optimized keywords, then it
is time to set up the content according to your keywords. Most bloggers first write content for their blog, and then they find relevant keywords. This is a mistake,
and you should not do that.
Your blog depends
on keywords; they
are the backbone of your blog.
"The
harder you work to find keywords, the more your blog’s content and rating will
improve."
Prepare Quality Content
- The key concept in writing a blog is
preparing quality content. Did you know that writing great content for a blog
is the choice of the writer? You can choose
to put in the time and work required to create great content and build a
prosperous brand. On the other hand, you can
choose to take the easy path and write poor content--or
even copy content from other blogs.
- That second path will ultimately get you nowhere. It
will only result in wasting time, energy and
resources. The path for content marketers is clear. In order to gain traffic and maximize your search
engine optimization (SEO) ranking, you need to write quality content. Quality
content contains the following attributes:
- Original
writing
- Killer, or optimized, headline
- Accurate
sourcing information
- Images
along with text
- In-depth content
Content Marketing
- Like promotion in any
other medium, content marketing is any marketing that is used in the creation,
sharing, and publishing of content in order
to acquire and retain customers. It also
involves consistently creating and curating valuable content with the
intention of changing or enhancing consumer behavior. Content marketing
consists of the following steps:
- Search
relevant content
- Prepare
marketing strategy
- Start
content-driven
marketing
- Begin data-driven content marketing
SEO Strategy
- It
is most important to write a quality blog with keyword-driven content. You can build a successful career
in blogging, and a loyal base of readers, with SEO Strategy.
"The process of tailoring your blog to the search engines is the most important
part of your SEO strategy."
- As
you know, the policies of search engines
change frequently as the web evolves. You must make sure to keep your blog up-to-date
with the most current SEO strategy in order to claim the best possible rankings for
relevant keywords.
Prepare your blog-marketing strategy
- It is possible
that you are already using a marketing
strategy for your blog. However, you need to update
it from time to time due to the frequent changes
in search engine policies. Your content
strategy should include some basics as well as new
techniques:
- Goal
or mission
- Target
audience
- Keyword
planner
- Title
planner
- Content
management
Test your marketing strategy
- Before
implementing any strategy, you must test it so that you can check for loop holes. This
will also give you more time to rethink and re-implement your plan.
- If
you have tested and found it to be a fine
strategy, then it is time to fully implement it.
By doing so, you will be available and ready to accept the
result.
- Monitor the output/result.
- After
fully implementing your marketing strategy, you are ready to receive the results. It doesn't
matter whether they are negative or
positive, because you will learn from them either
way. Just be sure to carefully
monitor the output at the end of the time frame set by you to run your policy.
- Now
that you have all the output data, it is
time to analyze it. This will help you to make any
necessary changes in your strategy of marketing your blog content
written with the help of optimized keywords.
- You
will either be unpleasantly surprised or
happy to see the output of your plan.
Prepare a uniform report to discuss with the experts in the field of blogging. You may also want to contact professionals who offer services for keyword planning and
optimization.
Marketing Strategy
- Marketing
strategy is absolutely the same as SEO
Strategy. I don't think I must rewrite the
same content as I discussed above. On the other
hand, I will list the six steps again:
- Prepare your blog-marketing strategy
- Test your marketing strategy
- Implement your strategy
- Monitor the output/result
- Analyze the output
- Prepare a report.
Analyze
the Final Report
- What
to do with the report
- See,
if you have done everything step-by-step, then there is nothing that you cannot achieve
in blogging. Your step-by-step follow up will surely bring a huge amount of loyal visitors to your blog!
- Make sure you are
completing these steps from top to bottom and work accordingly. If your final
report does not meet your expectations, then you can
correct your mistakes or reform your marketing strategy. Follow these steps,
which are best for keyword-driven
blogging:
- Check your blog niche
- Check the optimization of your blog title
- Analyze your searched keywords
- Re-write your content by adding
necessary points.
- Re-write your content by removing unnecessary
points.
- Shuffle the
ideas in your content to place them in their
proper place.
- Start alpha/beta
(A/B)
testing your old post by re-writing.
- Use third party tools, i.e. e-mail
subscription or opt-in forms.
- Check the load
time for your blog. (Important!)
- Seek help from professional bloggers.
Conclusion
If you are blogging according
to the 15 points of keyword-driven
blogging listed above, then
I am sure that you will see the difference
in your blog’s
progress.
So, use the above
points with the utmost
care and be blessed with organic search traffic.
If you think that this post is a complete guide for
keyword research and keyword-driven blogging, then please
share it with your circle and subscribe to
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