Friday 27 March 2015

What is the Advantage of using Images in your blog?

Visual Content Advantage

Visual content is an added advantage in driving traffic and to engage your readers for long time till the end of your blog post. In other words if you are using visual content like static or dynamic images within your blog post then the click through will also increase. Almost double than without using images.
Advantage of using Visual Content by BlogingFunda Blog
As per my experience if you are using social media within your blog content then social sharing will be doubled with the help of visual content because everyone want to share small description about any long content and nothing is better to share than visual content. Visual content speaks more without even writing more about your blog post because images attract more readers than text. It is proven that blog posts with visuals receive more page visits and engagement than those without using visual content.

Images on social media get more engagement than links or text and Visuals express ideas quickly.

Benefits of Visual Content

There are lots of benefits of using a visual content within your blog post. Top 10 benefits of are mentioned below:-

  1. Quick Expression 
  2. Eye Catching 
  3. Deep Meaning 
  4. Easy to Understand 
  5. Saves Time 
  6. Build Relationship 
  7. More Engagement 
  8. Better Click Through 
  9. Almost Double the Views 
  10. More weight-age than Text
Above are top 10 benefits which you will get after using visual content while writing your blog but there is one problem of using images with your text content. 

The problem is if your images are not optimized then you will not take full benefit of using images. So the need is to optimize your blog images. did you know that image optimization required for search engine ranking and reader engagement.  

The question is that How to optimize your blog images?

4 Ways to Optimize Images

There are four ways to optimize your blog images so that your blog get higher ranking in search engine and also for better engagement of readers.
  1. Use Image Target keywords 

  2. Use High Quality Images 

  3. Use Proper Color Coding 

  4. Use Proper Size of Images

Above 4 ways  are the backbone to optimize blog images and every blogger should use this parameters for better search engine ranking and also for better reader engagement.

Full description of above 4 points are as follows:-

Use Image Target Keywords

Did you know that images are more helpful than text for contribute to SEO and you can optimize your blog images for the search engines ranking. Before you publish a post, remember to use your target keywords for each image used in your blog post.
  • Image Title 
  • Image Alt Text
  • Image File Name 
Once done, you can publish your blog post and these keywords won’t be displayed on your blog directly or on social media account, but search engines will read these and factor them in when calculating search rankings of your blog.

Use High Quality Images

This is compulsory that your visuals have to be taken by professional photographers, although that helps more but you can take many of your photos yourself or create using photo making software - photoshop, picasa, photoscape, as long as they’re clear and good looking. Always use bright colors, high contrast, and unusual images will help your visuals stand out of someone’s timeline or Pinterest board, just try this once.

It is also matters it should be attractive and interesting so that your blog reader stick to your content until it finishes. The visual content you choose should be relevant to the rest of your blog post on which you are adding your images because there is not any use of a pretty picture if it has nothing to do with what’s on the page, very simple to understand the importance of using high quality and relevant images.

Use Proper Color Coding

Wen you are writing a blog which is containing either one or more relevant images, make sure the color combination is up to the mark. Using more dark or more light colors without understanding about the visual effects, you will just force your reader to kick you out and shut your blogging career. Because your blogging career depends on your readers. The proper use of color coding will definitely keep your readers engage with your blog posts.

Use Proper Size of Images

Image size plays an important role in engaging your readers for long time with your content. So every use proper size wherever required, use photo software to increase of decrease the size of your image. 
Remember is it is too small that your reader is unable to read the text printed on the image or if the text is too big to cover on the image, then too you will loose your readers. It doesn't mean that you have to be a professional photo artist, but you can easily create high quality images with proper size and color combination with the help of several software available in the market. Or it is still not available to create images for yourself then you can higher photo artists to build a high quality image relevant to your blog content.

How Visual Content Works?

If you are using a visual content the the click through can be increased that not using images in your blog post. The visual content mainly works 4 ways. What are those ways a visual content works?
  1. Awareness

  2. Influence

  3. Engage

  4. Action

The above 4 ways, the visual content works for your blog to be a successful in blogging journey. These are also uploaded through slideshare presentation. You can read it in below direct presentation or you can download. The download link is given below.

You can download this presentation if you feel this would help while offline reading again. The download Link for this presentation - Click Here To Download

I hope I have discussed in details about all the requirements to be a professional blogger and by thoroughly studying these one can easily be on the track of becoming a professional blogger.

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